Bakery Products Market by Product and Geography — Global Forecast and Analysis 2019–2023

Melisa John
2 min readApr 27, 2020

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The global bakery products market size will grow by USD 110.42 billion during 2019–2023. This market report provides a detailed analysis of the market by product (bread and rolls, cakes and pastries, cookies, and others) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Associated British Foods Plc, Britannia Industries Ltd., Grupo Bimbo SAB de CV, Mondelēz International Inc., and Warburtons Ltd.

The growing popularity of clean label and artisan bakery products will be one of the critical bakery products market trends. The demand for artisan bread is increasing, especially among consumers who prefer unique, high-quality products with rich, decadent flavors and textures. The rising trend of clean labeling has also encouraged market vendors to produce bakery products with minimal ingredients that are recognized and perceived as wholesome by consumers. Moreover, several market vendors are offering organic, low-carb, non-GMO, gluten-free, and vegetable-based alternatives and are acquiring certification from various certifying bodies to cater to the demand from consumers seeking healthier options. This growing demand for clean-label and artisan bakery products is expected to boost the growth of the bakery products market during the next five years.

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According to the bakery products market forecast report, the growing prominence of gluten-free bakery products will also contribute to the growth of the market. Gluten intolerance or sensitivity can lead to digestive issues and celiac disease. The increasing number of people having gluten intolerance has driven prominent vendors to offer gluten-free bakery products, including bagels, baking mixes, muffins, rolls and buns, cornbread, focaccia, croissants, pies and cakes, bread, crackers, pretzels, cookies, and wafers. Several vendors are also adopting the rebranding strategy to promote their gluten-free bakery products. For instance, Warburtons rebranded its Newburn Bakehouse free from range to Warburtons gluten free to capitalize on the growing demand for gluten-free bakery products. The increasing number of product offerings by major vendors under the gluten-free category will fuel the growth of the bakery products market at a CAGR of over 4% during the forecast period.

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