Checkout the performance of the applications segment in the global in store analytics market.

The global in store analytics market size is expected to grow at a CAGR of 22.35% during the forecast period. Based on application, the global in store analytics market has been segmented into customer management, merchandising analysis, in-store operations, supply chain management, and strategy and planning.

In store analytics are widely used by retailers for effective data-based customer management. Customer management comprises processes and techniques, such as customer data visualization, information management, predictive modeling, and consumer segmentation, which provide businesses and organizations the necessary insights to deliver the right marketing mix that are relevant and timely for the target customers. In store analytics solutions enable retailers to ensure a personalized shopping experience for their customers.

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Effective customer management using in store analytics solutions enable retailers to offer better customer service and identify potential areas of improvement for store design, which will significantly increase footfall and sales. Thus, the increasing demand for effective customer management with the help of in store analytics solutions by retailers will drive the growth of the customer management segment of the global in store analytics market size during the forecast period.