Distribution channel segment performance in the growth of global hookah charcoal market size.

The global hookah charcoal market size is expected to grow at a CAGR of 4.53% during the forecast period. Based on the distribution channel, the global hookah charcoal market has been segmented into offline and online.

The revenue of the offline distribution channel has been declining gradually over the years because of the increasing preference for online shopping. To fuel their sales through offline channels, players are opening new stores in the local and regional markets. They sell their products through specialty stores and other retailing formats. This scenario also intensifies market competition. To sustain in such a competitive market and deal with the declining preference for offline shopping, retailers are adopting new business and retail strategies, such as better pricing and wider assortment strategy.

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Vendors also push their offline sales by widening their operations at different locations. This helps vendors to sell products efficiently and to cater to every consumer category in large geographic areas, which fuels the sales of hookah charcoal across the world. The expansion of retail channels in different cities and regions will drive the demand for hookah charcoal globally. Hence, the offline distribution segment is expected to contribute to the growth of the global hookah charcoal market size during the forecast period.