Distribution channel segments contributing to the growth of the global grape juice market size

The global grape juice market size is expected to grow at a CAGR of 2.76% during the forecast period. Based on the distribution channel, the global grape juice market has been segmented into offline and online.

The offline distribution channel dominated the global grape juice market and include brick and mortar outlets. Organized retail, which includes hypermarkets and supermarkets as two of the major offline distribution channels, makes it easy for consumers to purchase grape juice. It also enables them to choose from diverse range of products and packaging. The expansion of hypermarkets and supermarkets worldwide is expected to play a major role in driving the growth of this segment.

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Grocery and convenience stores are mainly region-specific. The proximity factor encourages some consumers to opt for purchase from convenient stores rather than from hypermarkets and supermarkets. Therefore, the easy availability of products and convenient access to outlets offering a broad range of product mix are expected to drive the offline distribution channel segment, which, in turn, is contributing to the growth of the global grape juice market size during the forecast period.