Distribution channel segments performance in the global imitation jewelry market

The global imitation jewelry market is expected to grow at a CAGR of 7.21% during the forecast period. Based on the distribution channel, the global imitation jewelry market has been segmented into the offline and online channels.

The offline segment is considered the most effective mode of distribution as it offers the touch-and-feel experience to the consumers, which is considered the most influential means of marketing. The offline physical stores are projected to expand on a large scale, which will afford an extensive reach and visibility to imitation jewelry during the forecast period. Moreover, imitation jewelry is easily available in the most organized retail stores worldwide, such as specialty stores, hypermarkets/supermarkets, and departmental stores.

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In 2018, the offline segment accounted for the largest market share. Most imitation jewelry brands were sold through physical stores in 2018, which included the proprietary retail outlets and organized retail stores such as departmental stores, hypermarkets, and supermarkets. Departmental stores, specialty stores, hypermarkets, and supermarkets are expected to account for the maximum sales of imitation jewelry during the forecast period. Thus, the offline segment is expected to witness an accelerating growth in the global imitation jewelry market during the forecast period.