End-user segment performance in the global recommendation engine market.

The global recommendation engine market is expected to grow at a CAGR of 29.74% during the forecast period. Based on end-user, the global recommendation engine market has been segmented into media and entertainment, retail, travel and tourism, and others.

Recommendation engines play a crucial role in the media and entertainment segment in providing accurate and relevant recommendations about music and video content to users. One of the major reasons for the increasing demand for recommendation engines is the growing number of online platforms for content such as articles, news, games, music, and movies. Online platforms enable companies to provide the most demanding and relevant content to users. Thus, media and entertainment companies are continuously launching online platforms to enhance user experience and increase their customer base.

Request for: Free Sample Report

Online gaming service providers are also implementing recommendation engines to generate revenue. The increasing number of different categories of games confuses players to choose games. Thus, to solve such issues, gaming companies are adopting recommendation engines. Recommendation engines recommend games as per the previous gaming history and the current requirements of the player. Therefore, the growing demand for online portals for content such as news, articles, games, music, and movies will accelerate the growth of the global recommendation engine market during the forecast period.