End-user segments performance in the global digital educational publishing market

Melisa John
2 min readMar 19, 2020

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The global digital educational publishing market is expected to grow at a CAGR of 11.80% during the forecast period. The global digital educational publishing market by end-user is segmented into K-12, higher education, and corporate/skill-based segments.

There has been an increase in the number of K-12 schools that have shifted from printed textbook content to digital educational content. Owing to the high prices of printed textbooks, schools and other K-12 educational institutions are preferring digital textbooks that are compatible with smartphone devices. With schools in several countries, especially the US and China, encouraging students to bring their own devices to classrooms, the K-12 segment is expected to continue to witness rapid growth during the forecast period.

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Digital content offerings also include analytical tools to monitor student progress and performance to enable better access to student performance statistics for teachers and parents. The US government also supports virtual schools for K-12 education. For instance, the Florida Virtual School in the US provides full-time learning opportunities for students at the K-12 level through the online course content available on the school website. Overall, the role of digital education at the K-12 level is expected to continue to trigger the growth of the K-12 segment of the global digital educational publishing market during the forecast period.

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