Household care segment performance in the global natural fragrance market.

The global natural fragrance market is expected to grow at a CAGR of 8.37% during the forecast period. Based on the application, the global natural fragrance market has been segmented into household care, personal care and cosmetics, and fine fragrances.

Household care was the largest segment of the global natural fragrance market in 2018. The segment is expected to grow slower than the overall market during 2019–2023. Its position will remain the same as the largest market in 2023. Household care products include room fresheners, detergents, fabric softeners, room sprays, and scented candles. Prominent vendors, such as International Flavors & Fragrances, Givaudan, and Firmenich, offer fragrance solutions that are used in household care products.

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The increasing demand for natural scents among consumers is driving the use of natural fragrance in household care products. Vendors operating in the market are introducing new products with natural fragrance. Hence, the household care segment of the global natural fragrance market is expected to grow steadily during the forecast period.