How non-veg and veg toppings segment is performing in the global frozen pizza market?
The global frozen pizza market is expected to grow at a CAGR of 4.03% during the forecast period. Based on toppings the global frozen pizza market has been segmented into non-vegetarian toppings and vegetarian toppings.
The increasing demand for non-vegetarian toppings, such as chicken, pepperoni, ham, and bacon, is expected to drive segment growth during the forecast period. Market vendors are introducing new varieties to meet the rising demand from consumers. In April 2018, Caulipower launched its CAULIPOWER All-Natural Uncured Pepperoni Pizza in the US. The frozen pizza is topped with uncured pepperoni, and the company claims that the product is free from artificial preservatives and is gluten-free.
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In July 2017, Nestlé launched new frozen pizza products with non-veg toppings under its DIGIORNO brand. The new products are available in two varieties: Bacon Me Crazy (topped with Applewood smoked bacon and salami with bacon and mozzarella cheese stuffed crust) and Aloha Bacon (topped with ham, Applewood smoked bacon and pineapple with a bacon and mozzarella cheese stuffed crust). Hence, the non-vegetarian toppings segment of the global frozen pizza market is expected to grow rapidly and continue to dominate the market during the forecast period.