How offline and online distribution channels are contributing to the global bridal wear market?

The global bridal wear market is expected to grow at a CAGR of 5.09% during the forecast period. Based on the distribution channel, the global bridal wear market has been segmented into offline and online.

A key factor that increases the preference for offline distribution channel is the availability of trained personnel who can provide accurate information on the products. This helps customers make informed decisions based on product knowledge. Store personnel plays a critical role in educating customers about the product and converting potential customers into confirmed buyers. This differentiates specialty stores from online portals, where buyers need to rely on the information provided in product descriptions.

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Bridal wear is also sold by large organized retailers, such as Walmart. Market vendors compete over limited shelf space in large retail stores. The growing urbanization has led to an increase in the number of supermarkets. Sales of bridal wear through department stores are expected to surge in developing countries. Thus, the increased prevalence of offline distribution channel in the global bridal wear market makes this segment the higher revenue-generating segment in the distribution channel segment.