How offline distribution channel is performing in the global robotic pet dogs market?
The global robotic pet dogs market is expected to grow at a CAGR of 20.75% during the forecast period. Based on distribution channel, the global robotic pet dogs market has been segmented into offline and online.
The offline segment generates revenue from the sales of products through specialty stores, hypermarkets, supermarkets, convenience stores, and clubhouse stores and department stores. The revenue of the offline distribution channel has been declining gradually over the years, owing to the high preference for online shopping. To increase their sales through offline channels, vendors are expanding their stores in local and regional markets.
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Manufacturers of robotic pet dogs sell their products through specialty stores and other retailing formats. This, in turn, intensifies the competition in the market. With the declining preference for offline shopping, retailers are introducing new business and retail strategies, such as better pricing strategies and wider assortments, to sustain in such a competitive market. For instance, Hasbro, one of the key vendors operating in the market, supports its product line extensively on television and through digital marketing and advertising. These factors are expected to drive the growth of the global robotic pet dogs market by offline segment during the forecast period.