In-Game Advertising Market by Platform and Geographic Landscape — Forecast and Analysis 2020–2024

The in-game advertising market size has the potential to grow by USD 10.97 billion during 2020–2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by platform (mobile, computing, and console) and geographic landscape (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape. It offers information on several market vendors, including Alphabet Inc., Anzu Ltd., Electronic Arts Inc., engage, MediaSpike Inc., Motive Interactive Inc., Playwire Media LLC, and RapidFire Inc.

The mobile gaming segment is growing with the increasing penetration of mobile devices such as smartphones and tablets. This will be a significant factor in driving in-game advertising market growth. Mobile games constitute a significant share of the gaming industry, and several gaming companies are focusing on app design. The popularity of mobile gaming is increasing as many game developers are adopting the freemium model wherein the initial level of a game is offered free of cost, and users need to pay for accessing the advanced levels. Freemium games are generating higher revenue than premium games, especially with in-game advertising. The growing mobile gaming sector will subsequently influence the growth of the in-game advertising market.

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• There is an increasing number of gamers and growing partnerships between advertisers and video game companies.
• The gaming industry is expected to grow to over USD 300 billion and has more than 2.4 billion gamers around the world by 2025. This will encourage advertisers to invest in in-game advertising and will help them reach a larger audience with diversified demography and geography in less time.
• The growth of the in-game advertising market will be driven by the increasing number of partnerships between game publishing enterprises and advertisers (enterprises that advertise through in-game advertising).
• The in-gaming advertising helps in creating a high audio-visual impact that can result in a long-lasting and favorable product impression on viewers.
• The in-game advertising market is expected to grow at a CAGR of almost 20% during the forecast period.