Offline distribution channel’s contribution in the global mattress market?

The global mattress market is expected to grow at a CAGR of 7.36% during the forecast period. The mattress market has been segmented based on distribution channel into offline and online.

Offline distribution channel comprises physical stores that offer mattresses, and it is a popular channel for purchasing such products. The operational cost of offline channels is also high when compared with online distribution channels. However, from offline channels, consumers can touch and feel the products and select from a variety of offerings. One of the advantages of offline distribution channels is that an end-user can get advice from professional sales personnel and get awareness about the availability of advanced variants of mattresses.

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Some of the vendors are focusing on expanding their offline retail presence. For instance, in December 2018, Casper Sleep opened a new showroom in Toronto, Canada. The 2000 square foot store features its full assortment of products, including mattresses. Such offline retail expansion of various brands will increase the sales through this channel, which influence the growth momentum of the global mattress market during the forecast period.