Performance of the product segments in the global flexible plastic packaging market.

The global flexible plastic packaging market is expected to grow at a CAGR of 4.22% during the forecast period. Based on the product, the global flexible plastic packaging market has been segmented into pouches, bags, films and wraps, and others.

Pouches are widely used for the packaging as they have a strong visual impact on consumers. The stand-up pouch packaging segment is becoming more popular than the other types of pouch packaging, owing to its shelf appeal, and because it offers and airtight closure and is extremely easy to pack. The use of stand-up pouches for packaging household products is increasing. Moreover, stand-up pouches provide differentiation to the products, offer a large printable surface area for attention-grabbing graphics, and improve the consumer experience.

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Resealable pouches have emerged as a recent innovation in the global flexible plastic packaging market. Some of the vendors in the market are focusing on offering innovative pouches owing to the rise in consumer demand. Such new developments are likely to increase the options available to end-users. This, in turn, will fuel the use of pouches in the global flexible plastic packaging market during the forecast period.