Processed Potatoes Market by End-user, Product, Distribution Channel, and Geography — Forecast and Analysis 2020–2024
The processed potatoes market size has the potential to grow by USD 37.74 billion during 2020–2024, and the market’s growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by geographic landscape (Europe, North America, APAC, South America, and MEA), product (potato chips, potato flakes, potato starch, frozen french fries, and others), end-user (foodservice sector, retail sector, and industrial sector), and distribution channel (offline and online). Also, the report analyzes the market’s competitive landscape. It offers information on several market vendors, including Burts Potato Chips Ltd., Calbee Inc., Campbell Soup Co., Coöperatie Koninklijke Cosun UA, Groupe Limagrain Holding, Kellogg Co., Lamb Weston Holdings Inc., McCain Foods Ltd., PepsiCo Inc., and The Kraft Heinz Co.
The expansion of the organized retail sector will be a significant factor in driving processed potatoes market growth during the forecast period. A strategy adopted by modern retailers to increase sales of potato chips and frozen products is to stock the items in front of the point-of-sale (POS) or billing counters as consumers often purchase these products on impulse, thus accelerating the rate of sales volume. Also, organized retailers provide their consumers both value and convenience by stocking a wide assortment of products under a single roof that focuses on simplifying their lifestyle and work schedules.
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Moreover, key processed potatoes market trends, such as the increasing focus on expanding production capabilities for potato processing, will also drive market growth. The expansion of production capabilities will ensure companies to cater to the increasing consumer demand for processed potato products with the growing needs across the globe. Such factors will drive processed potatoes market growth at a CAGR of over 5% during the forecast period.