Revenue stream segments performance in the global esports market

The global esports market is expected to grow at a CAGR of 17.80% during the forecast period. Based on revenue stream, the global esports market has been segmented into Sponsorships, Media rights, Advertising, Publisher fees, and Merchandise and ticket sales.

Sponsorship deals take place with esports event organizers, as well as with individual teams or players. With the increasing viewership of esports events, companies are finding esports sponsorship as a highly profitable investment. As half of the global esports audience is males aged under 35 years, companies are majorly targeting them for esports sponsorships.

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Some of the popular esports tournaments in terms of sponsorships are Dreamhack, Intel Extreme Masters, League of Legends World Championship, League of Legends Pro League, and ESL Pro League. Red Bull and Monster Energy, which are energy drinks companies, are among the top endemic sponsor brands for the esports industry. Endemic sponsorship companies are those companies that provide products used in esports. Intel Corp.(Intel), Micro-Star INT’L Co. Ltd., Logitech International SA, Vivo Communication Technology Co. Ltd., and HyperX (a brand of Kingston Technology Corp) are some of the endemic sponsorship companies that have established long-term sponsorship deals. Hence, the sponsorships segment is expected to be the largest segment in the global esports market during the forecast period.