Snus Market by Product and Geography — Forecast and Analysis 2020–2024

The snus market is expected to grow at a CAGR of about 11% during the forecast period. The report also analyzes the market by product (Portion snus and loose snus) and geography (Europe, North America, APAC, South America, and MEA).

57% of the snus market growth will originate from Europe.

The Availability of flavored snus will be a major factor that will significantly impact the growth of the market in the Europe. Moreover, increasing number of smoking bans across the world and will also influence the demand for snus market during the forecast period.

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The snus market in Europe is highly concentrated, with the Scandinavian region being the leading producer and consumer of snus. Sweden, Norway, and Denmark are the leading countries for snus products in the region. Some of the global players are concentrated in Europe. Currently, the production and consumption of snus products are banned in many European countries. This hindrance will render a rather sluggish growth during the forecast period and might affect Europe’s current position as the world’s leading snus producer. The increased popularity of premium-priced snus products and innovative flavors are the major drivers which will impact the growth of the snus market in Europe during the forecast period.