Vendor strategies in the global breast implants market

The global breast implants market is expected to grow at a CAGR of 5.50% during the forecast period. Major vendors in the global breast implants market include Allergan Plc, Establishment Labs SA, GC Aesthetics Plc, Johnson & Johnson Services Inc., POLYTECH Health & Aesthetics GmbH, and Sientra Inc., among others.

Vendors are focusing on opting for organic and inorganic strategies such as M&A, partnerships, product launches, and other developments to improve their market share and expand their presence across the world. Leading vendors in this market need to constantly improve their products and technologies to stay in this competitive market. In February 2018, POLYTECH Health Aesthetics partnered with AMSilk GmbH to perform clinical studies on silk-coated silicone SILKline breast implants.

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Companies are also focused on expanding their manufacturing facilities as part of business expansion. In July 2018, Sientra launched a new state-of-the-art Sientra Lab and Innovation Center of Excellence (SLICE) in Santa Barbara, to research, innovative surgical products in the breast products segment. Hence, the organic and inorganic strategies opted by market players are expected to propel the growth of the global breast implants market during the forecast period.