Vendor strategies in the global digital health market

The global digital health market is expected to grow at a CAGR of 20.16% during the forecast period. Major vendors in the global digital health market include Alphabet Inc., Apple Inc., Cisco Systems Inc., General Electric Co., International Business Machines Corp., Koninklijke Philips N V, McKesson Corp., Qualcomm Inc., Samsung Electronics Co. Ltd., and Siemens Healthineers AG, among others.

Vendors are focusing on strategies such as M&A and partnerships to expand their reach in the market. For instance, Alphabet Inc., in June 2019, Google announced to acquire Looker Data Sciences Inc. (Looker Data Sciences), a unified platform for business intelligence, data applications, and embedded analytics software platform. Apple Inc., in July 2019, the company signed an agreement to acquire the smartphone modem business of Intel at $1 billion.

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Similarly, Cisco Systems Inc., in October 2019, the company completed the acquisition of CloudCherry, a customer experience management company. General Electric Co., in March 2019, the company collaborated with Adventist Health to integrate and enhance the healthcare system in 21 hospitals in California, Oregon, and Hawaii. Hence, the growing number of M&A and partnerships is expected to boost the growth of the global digital health market during the forecast period.