Web Analytics Market 2020–2024 | Rising Preference for Online Shopping to Boost Growth | Technavio
Technavio has been monitoring the web analytics market and it is poised to grow by USD 3.05 bn during 2020–2024, progressing at a CAGR of over 19% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Request a free sample report
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc. and Webtrends Inc. are some of the major market participants. Although the rising preference for online shopping will offer immense growth opportunities, increasing availability of open-source solutions will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Rising preference for online shopping has been instrumental in driving the growth of the market. However, increasing availability of open-source solutions might hamper market growth.
Web Analytics Market 2020–2024: Segmentation
Web Analytics Market is segmented as below:
Deployment
- Cloud-based
- On-premises
Geographic Segmentation
- APAC
- Europe
- MEA
- North America
- South America
To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR40349
Web Analytics Market 2020–2024: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our web analytics market report covers the following areas:
- Web Analytics Market Size
- Web Analytics Market Trends
- Web Analytics Market Industry Analysis
This study identifies proliferation of AI in web analytics as one of the prime reasons driving the web analytics market growth during the next few years.
Web Analytics Market 2020–2024: Vendor Analysis
We provide a detailed analysis of around 25 vendors operating in the web analytics market, including some of the vendors such as Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc. and Webtrends Inc. Backed with competitive intelligence and benchmarking, our research reports on the web analytics market are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.
